In May I spoke at the Smart Bear user conference MeetUI about “Commiting to quality as a team”. In particular, I took the example of the bug hunt to describe how a team can kickstart its collaboration.
You can see the talk (about 15 minutes) here: http://www.soapui.org/Community/meetui-videos.html
And the slides can be found here: http://www.prezi.com/user/ulrikamalmgren
Smart Bear is the awesome company behind the open source software SoapUI och the load testing tool LoadImpact.